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THE CHIP FACTORY

Scope of work:

Brand and Product Development 

Bag Design 

Creative Slogan 

Mock Ups  

Printing Plans 

Color Palette 

Promotional Materials 

Research & data Analysis

Logo Direction  

Master box Design

Art direction     

CREATIVE DIRECTOR & GRAPHIC DESIGN

Year: 2017

The Chip Factory is a brand that carry healthy and innovative snacks.

My task was to create a product to hook people from every market. It is a corn tortilla chip that everyone loves but with the trendy superfoods to add nutritional value They are dippable and crunchy for all the salsa and guac you can eat.  The colors are vibrant and go with the high quality image we were looking for. A focus group approved the image, design, logo, ingredients, bonus recipe and slogan as we expected.

The Chip Factory started production in 2019 and was successfully exported to the Bahamas. 

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© 2024 Alejandra Saul

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