At Evi Labs we contacted the actress and influencer Alicia Machado to propose her own supplement brand. She is a dedicated woman following a healthy lifestyle. We used metric data analytics to target her audience and design products based on the research, her public image and created a brand reflecting all her attributes. A brand that speaks for herself.

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The chosen color pallet is based in different aspects. The predominant color is teal because people associate that color with the dress she used when she won Miss Universe in 1996. Additionally we used the orange color because is associated with the health and food industry.

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Her audience is mostly Latin-American people specially woman who moved to the US, therefore we decided to design the product labels in English but use the Spanish language for her social media content.

As she follows a strict diet we decided to go with a vegan protein with collagen as she is seen by her followers as a woman who takes care of her weight and meticulous anti-aging methods.