CV

EXPERIENCE

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Creative Director
2022 - Present
Evi Labs - Miami, FL

• Responsible for a creative team consisting of 2 art directors, 3 copywriters, 5 graphic designers, 2 UI/UX developers, and various agency accounts.

• Clients include small and medium distributors with private labels, and prominent public figures launching their products.

• Designed new brands for consumer packed goods targeting a diversity of Latin American Hispanic consumers in the United States carried by large retailers, including CVS, Walmart, Walgreens, and Amazon.

• Researched target markets and designed go-to-market strategies

• Wrote and edited engaging copy for campaign assets including marketing collateral, landing pages, email marketing, social media, trade shows materials, and events campaigns.

Creative Manager | Sr. Graphic Designer
2019 - 2022
Evi Labs - Miami, FL

• Provided brand and project management for planning, design,

development, and implementation of marketing design initiatives aligned with business priorities and goals.

• Researched new software and design concepts for digital and print publications, created strategic communication materials and creative assets supporting the new strategic marketing initiatives.

Graphic Designer
2017 - 2019
Evi Labs - Miami, FL

• Designed and produced multimedia and graphic content on a variety of platforms, including print and online, following brand guidelines.

• Worked with the creative team and others to conceptualize, manage and produce high quality, on-strategy and on-brand marketing collateral across various print and digital media types.

Branding Consultant
2019 - Present
Freelance

• Created a new brand or re-brand including brand name, logo, motto, strategies, etc. for our clients to differentiate them from their competitors. Sourced and developed new strategic partnerships, social engagements and advertising opportunities that generated new revenue streams.

Interior Design Services
2019 - Present
Freelance

• Understanding the client's vision is the most important thing. I love to design spaces that reflects a personality and create a balance of aesthetic and functionality. Projects range space planning and hard material selection to full interior design services for small spaces, residential, Airbnb, and commercial.

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• Interior Designer
  2015 - 2017
  Building Center No.3 - Miami, FL

• Worked in project management, space planning, production of architectural drawings, FF&E selection, procurement supervision, site visit follow-ups, preparation of presentations and furnishing, color & material boards.

Graphic Designer
2013 - 2014
Lionshine - Miami, FL

• Created images, icons, and marketing material that followed the company’s brand guidelines.