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Scope of work:

OLEUM ESSENTIAL

Logo Design  

Color Palette  

Packaging Design  

Mock Ups

Sales Presentation  

Label Content  

Label Printing plans   

Product Development  

ART DIRECTION

Year: 2019 - 2020

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Oleum Essencial is a  private label of a wholesale essential oil company. The brand offers a variety of presentations from  1 oz, 2 oz, 12 oz, 1 gal and bulk. The goal was to make the image of this brand look premium and trustful for any market from personal use to wholesales and have a great social media impact.

My task was to create the brand in 1 weeks. I was able to present the concept to the creative board, which were very happy with the result.

The combination of colors were studied and applied to resemble elegance, premium quality and give a connection between oils and gold color.The logo is associated with a drop taking the shape of the letter S of essential. The name is a sophisticated wording of essential oils playing with the sound of the words and the origin of the word to connect with the importance of the primary oils.

Packaging Proposal

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Label printing Plan

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© 2024 Alejandra Saul

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