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Scope of work:

SLIM TORTILLA

Study of trendy products

Product and Brand development  

Logo  

Packaging Design  

Digital and Physical Mock Ups  

Sales Sheets & Flyers  

CREATIVE DIRECTOR

Year: 2019

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Slim Tortilla is a new brand merging the delicious side of the corn tortilla and superfood ingredients such as spinach, kale, wheat grass, spirulina, beet, turmeric, chia, & quinoa.

My task was to create a healthier tortilla that could be purchase in stores and online sites. The idea consist in taking advantage of all these rich ingredients and adding them to an every day menu in a delicious way. The ingredients where chosen after an extended research and sale analysis. The trendy ingredients of 2018. We also studied the Mexican market as they are the pioneers of the tortilla industry, and they are looking for new healthy products.

© 2024 Alejandra Saul

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